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Atlantic Accord serves the publishing industry, certain sectors of
the media and communications industry, as well as electronic information and Internet
businesses that emphasize content. The majority of our clients are business-to-business
information providers and specialized communication companies.
Old economy clients include magazine, newsletter and book publishers; directory, journal and STM publishers; database and direct marketing services providers, content distributors and aggregators, trade show providers, seminar and conference organizers, textbook and other educational publishers, specialized communications companies, including selected advertising and marketing services businesses. What these have in common is that (proprietary) content is presented as the critical value component of the product deliverable. New economy clients are those businesses that provide content, community or connectivity services and for whom proprietary and third party content is mission-critical to differentiating their competitive position. These include content sites (including aggregators), vertical portals ("vortals"), market places, exchanges and boards, directory and database sites. Our specialty is the efficient execution of divestiture and acquisition campaigns in the core markets we serve. The nature of these campaigns may range from orchestrated auctions involving strategic or financial buyers, to exclusive negotiations on a pre-emptive basis with a preferred buyer, to making targeted analyses and approaches of acquisition candidates. Increasingly, we also work with clients that operate at the "blending edge of content and technology". Clients may have their roots on either side of the new economy-old economy divide. Technology providers may "back into" content to differentiate their offerings, while media companies increasingly appropriate technology to enhance core content assets. What happens at the blending edge? Our philosophy is that the best place to create and leverage shareholder value is in the gray zone between content, distribution and technology. These three areas form a triad that defines the scope of possibilities in deal making, business development, business modeling, positioning and investment analysis. Our contribution is to help position and present our client's businesses in such a way that valuation levels will optimally reflect both investor perceptions and market forces with regard to content-technology, and old economy-new economy combinations.
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 Mergers &
Acquisitions | Strategy Consulting | External Corporate Development | © 2003 Atlantic Accord |
